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How to create <a data-mce-href="https://jaimevengoechea.com/blog/what-are-gpts" href="https://jaimevengoechea.com/blog/what-are-gpts">GPTs</a> in ChatGPT is a question many are asking as personalized generative AI becomes increasingly integral to both personal and professional tasks. This guide will walk you through the process, from conception to deployment.<h2>How to Create GPTs in ChatGPT</h2>Step 1: Define Your GPT’s Purpose Determining the purpose of your GPT is crucial. Whether for business, education, or personal use, clarity in function guides the customization process.Step 2: Access the GPT Builder Start by accessing the GPT Builder on the ChatGPT platform, which is designed to facilitate the creation of custom GPTs without any need for coding expertise. Click on "Explore GPTs" on the menu on the left, and then at the top right click on "Create".<figure id="figure-bgx9w9oazslziwfsvo" class=""><img id="bgx9w9oazslziwfsvo" src="https://cdn.durable.co/blocks/37eQNDgWfaAwb8eUNDHQZGG5mHQcvU5HE3juOl5roi9Nlgsh7gEDj5SP7W1LAYdU.png" alt="A woman holding a smartphone" title="A woman holding a smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/37eQNDgWfaAwb8eUNDHQZGG5mHQcvU5HE3juOl5roi9Nlgsh7gEDj5SP7W1LAYdU.png" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"></figure>Step 3: Customize Instructions and Upload Knowledge Enhance your GPT by uploading relevant documents and tailoring the instructions to align with your specific objectives.<figure id="figure-csiznrk0pplzd2u8f5" class=""><img id="csiznrk0pplzd2u8f5" src="https://cdn.durable.co/blocks/0y7fw3oawo8AgXdjn1eWjDw3r4Q7RQmSIL24g2XbtJAua66kzYl4QRDElj4fwPvz.png" alt="Indian ceo mentor leader talking to female trainee using laptop at meeting." title="Indian ceo mentor leader talking to female trainee using laptop at meeting." class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/0y7fw3oawo8AgXdjn1eWjDw3r4Q7RQmSIL24g2XbtJAua66kzYl4QRDElj4fwPvz.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Instructions: Here is where you need to describe the GPT what it will do everytime a user interacts with it. You need to give a clear set on instructions. For that, think about the user and all the potential scenarios. Instruct the GPT on how to act based on each scenario.Knowledge:&nbsp;Here you can upload any information that you want the GPT to know and be able to reference in your conversations. For example, you could contracts that you have with clients, and then ask questions the GPT about them. Or another example could be a user manual, that instead of reading it and searching for the answers each time, you can just ask the question that you have an get an instant ansewer.Step 4: Select Capabilities Choose functionalities to enable your GPT to perform its designated tasks effectively, such as:- Web Browing - DALL-E Image creation- Code Interpreter &amp; Data AnalysisI personally don't see an issue with enabling all of them.Step 5: Test and Refine Test your GPT to assess its performance. Refine its capabilities based on feedback to ensure it meets your needs accurately.Step 6: Share Your GPT You can share your GPT with others through the GPT Store, potentially reaching a wider audience and even monetizing your creation.Step 7: Monitor and Update Continuously monitor and update your GPT to maintain its effectiveness and relevance to the tasks it was designed to perform.Conclusion In conclusion, learning how to create GPTs in ChatGPT equips you with the ability to harness powerful AI tailored specifically to your needs, enhancing both productivity and engagement in various tasks.For more detailed guidance on creating and managing GPTs, visit OpenAI's <a data-mce-href="https://platform.openai.com/docs/actions/introduction" href="https://platform.openai.com/docs/actions/introduction">official documentation</a>.

How to Create GPTs in ChatGPT: A Detailed Step-by-Step Guide

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What are GPTs? If you're in the digital marketing field, understanding this can give you a significant competitive edge. Generative Pre-trained Transformers, or GPTs, are a type of artificial intelligence designed to generate human-like text based on extensive training data. They're revolutionizing how we manage and create marketing content. <a data-mce-href="https://openai.com/index/introducing-gpts/" href="https://openai.com/index/introducing-gpts/" data-mce-selected="inline-boundary">Learn more about GPTs from OpenAI's official documentation.</a><h2>Understanding GPTs</h2>Generative Pre-trained Transformers excel in generating text that feels authentic because they are trained on a wide array of internet text. They can comprehend and produce text in a way that mimics human thought processes, making them incredibly useful for numerous marketing tasks.&nbsp;<h2>Custom GPT Applications in Marketing</h2>Here are several innovative ways in which I leverage GPT technology with my team:- SEO and Content Creation: We use a custom GPT to automate filling out an SEO inputs template from blog posts. It crafts targeted newsletter subjects, social media ideas, meta descriptions, and more, all aligned with our specific user personas, ghost authors, and target industries.- Video Script Writing: Another GPT takes over the task of transforming written articles into engaging video scripts, simplifying content repurposing and ensuring consistency across mediums. - Imagery with Midjourney: To visually complement our articles, we deploy a GPT that crafts precise prompts for <a data-mce-href="https://www.midjourney.com/" href="https://www.midjourney.com/" target="_blank" rel="noopener">Midjourney</a>, enabling us to create striking images that reflect the essence of our written content.- Outreach and Engagement: Effective communication is key to conversion. Our GPT helps by crafting personalized outreach sequences based on provided specifics, optimizing our engagement strategy.- Content Planning: A GPT also assists in developing content calendars, a vital tool for planning and maintaining a steady stream of relevant content. - Link Suggestions and SEO Evaluation: Yet another GPT suggests potential links and checks if our content meets SEO benchmarks, ensuring optimization for better visibility and rankings.<h2>The Possibilities Are Limitless</h2>Once you set up a GPT with the necessary instructions and information, it operates semi-independently, significantly reducing the need for repetitive guidance. This efficiency allows creative professionals to focus more on strategic and innovative tasks.I've even ventured as far as using GPTs for tasks like <a data-mce-href="https://chatgpt.com/g/g-laeq1X0BH-spanish-english-natural-translation" href="https://chatgpt.com/g/g-laeq1X0BH-spanish-english-natural-translation" target="_blank" rel="noopener">natural language translation</a>, which in my opinion outperforms traditional tools like Google Translate, and for personal fun, like creating a digital twin of a friend—making our interactions amusingly realistic.Furthermore, I’ve integrated a GPT with my car's manual for instant troubleshooting guidance without flipping through the manual.<h2>Embracing AI in Marketing</h2>Incorporating AI tools like GPTs into marketing strategies not only automates tasks but also enriches customer interactions and enhances content creation, leading to more effective campaigns.Numerous companies have developed <a data-mce-href="https://chatgpt.com/gpts" href="https://chatgpt.com/gpts" target="_blank" rel="noopener">their own GPTs</a>, making them available for public use to simplify complex tasks and enhance various services. These tools demonstrate the practical applications of AI across different industries.&nbsp;<h2>Conclusion </h2>Incorporating GPTs into our marketing strategy has revolutionized the way we work, bringing both efficiency and a personal touch to our campaigns. What are GPTs? They are the future of marketing, blending AI capabilities with human creativity to push boundaries and redefine industry standards.

Marketing Consultant | Jaime V

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How to Create GPTs in ChatGPT: A Detailed Step-by-Step Guide

What are GPTs? Transforming Marketing with AI